We know that Artificial Intelligence (AI) is here to stay. No matter the market you operate in, using AI can be an efficient way to make your days more productive in your routine. And it’s the same for businesses when we talk about branding tactics like interaction, usability, and website navigation.
Ever wonder how some apps and websites seem to “guess” exactly what you want or need? Or even the best way to browse for products or services?
Well, this magic happens thanks to algorithms that are always evaluating the way users behave when navigating these spaces. Also, they are capable of utilizing user input data, such as surveys and interactive content, to optimize these processes even further.
With all that in mind, we start to wonder: how can Artificial Intelligence help build a good user experience for a Marketing strategy? Let’s see 7 examples that can help you with that.
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1. User Customization
AI can collect and process huge amounts of data about users’ preferences, interests, and behaviors over time. With the right tools and algorithms, this pool serves as a great source of information used for personalization.
Based on it, automated AIs can customize the UX, making it more relevant to their individual needs. For example, on a music streaming service, Artificial Intelligence can create playlists of songs that perfectly match someone’s taste in music. All this is done with machine learning, one of the pillars of AI.
2. Quick and Objective Answers
Who doesn’t like quick and objective answers when they have a question? AI-powered chatbots are increasingly popular on websites, search engines, and apps. It can answer queries instantly, guide users through complicated processes and provide useful information, streamlining your interactions with more personality and relevance.
3. Behavior Prediction
Based on data analysis, AI can anticipate future actions and needs to better meet the demands of its users.
For example, in an online shopping app, AI can predict products that your customers are likely to buy, saving time in searching and making shopping even more satisfying.
In addition, the customer has the perception that your company cares about offering a truly personalized service. It increases engagement and, consequently, generates spontaneous advocates for your brand: they are more likely to recommend your products to friends and family. Truly knowing a customer is gaining access to their whole network of people.
4. Enhanced Accessibility
Artificial intelligence can also help companies make more accessible technology to people with special needs. For example, it can support screen readers, speech recognition, and other functionality that makes your site or app easier to use for people with all kinds of disabilities.
By the way, Google has accessibility factors when evaluating apps and websites, giving them more credibility and often prioritizing these results on the SERP.
5. Sentiment Detection
Let’s expand on behavior prediction. Some AI systems are capable of detecting emotions through data such as facial expressions or text analysis.
With this feature, AI can adjust responses and interactions to adapt to the user’s emotional state, making the experience more empathetic and human.
At that moment, it’s essential to realize that the person on the other side of the screen needs some kind of exchange: understanding, playfulness, and refuge. AI is getting better and better at doing that.
6. Content creation
To complement a good UX, you need relevant and useful content that adds something to the lives of your customers: articles, e-books, videos, images, etc. An example is WriterAccess, where you can use the AI Content Wizard to start developing incredible content for your audience.
The tool takes into account competitors, keywords and your audience, identifying the best opportunities for brand success. You can try WriterAccess free for 14 days!
7. Troubleshooting and Continuous Improvement
The AI can learn not only from raw data pools but also from user interaction and feedback. The more you use it, the more it improves. This continuous learning capability allows the AI tools you use to deliver better and more personalized experiences over time.
In addition, it is also possible to notice problems earlier, which will certainly speed up their solution.
With all that said, we see how Artificial Intelligence is a valuable ally in improving user experience and branding customization. It is the best tool available today to make user-friendly, personalized, and efficient content, adapting to individual needs and preferences.
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