Publishers who use Google’s Reader Revenue Manager to monetize their content and engage their audiences officially have a brand new tool to start getting excited about. Google has just introduced a new Search Console report designed to make connecting with readers even easier and more intuitive.
The report, a rich results option called “Subscribed Content,” provides helpful information and detailed insights into a publisher’s incoming traffic streams. The idea is to help users better understand their audiences, cater to their needs, and fix potential data issues before they become more significant issues.
But what does the introduction of “Subscribed Content” mean to digital marketers, and how can they leverage it to their advantage? Here’s a look at what you should know.
What Is Google’s Reader Revenue Manager?
In a vast digital landscape where everyone has a potential voice, the most valuable asset any content publisher has in their corner is their unique point of view. And as it turns out, modern readers and consumers are willing to pay to read content from publishers that genuinely bring something fresh to the table.
Google’s Reader Revenue Manager is a tool designed to help publishers make the most of their connections to their readers by encouraging engagement and taking the guesswork out of revenue generation. Benefits include the following.
Publishers can strengthen their brand identity
Reader Revenue Manager helps promote its users by recommending relevant content across its numerous products. Even if a potential reader who sees an ad doesn’t elect to engage right away, simply being exposed to it (possibly repeatedly) promotes brand recognition and increases the possibility that the person might engage at a later date.
Subscribers enjoy a better user experience overall
User experience is everything when it comes to reader loyalty these days, and Reader Revenue Manager offers publishers the tools they need to provide a good one.
For example, digital-age readers may subscribe to many different newsletters, websites, and publications, so a system that minimizes sign-in issues is a must. Reader Revenue Manager handles this by automatically signing readers in via their Google accounts, streamlining the process of accessing the content they love.
Tools are accessible to publishers of all types and sizes
Successful publications and websites aren’t just for huge corporations and brands with huge teams at their disposal. Anyone with a good idea and a knack for content creation can use Reader Revenue Manager to build a publication and reach a target audience, even if they have little to no prior experience with tech or publishing.
And for readers who also happen to be Google account holders, Subscribe with Google takes the guesswork out of subscribing to the content they love, making payments, and quickly accessing all of the premium content they pay for.
‘Subscribed Content’ Helps Publishers Take the Next Step
As with every aspect of digital marketing, data and information are crucial factors in the ultimate success of any publishing venture. Google’s “Subscribed Content” feed gives publishers a new way to learn about their audiences, cater to their needs, and encourage ongoing brand loyalty.
Among other things, this new rich text-based report shows:
- Traffic originating from Google Search
- Potential errors a publisher may want to address with their data, content, or platform
- Additional information attached to readers and web traffic
What Does This Mean for Digital Marketers?
If you’re a publisher who also used Subscribe with Google and Reader Revenue Manager to manage your publishing output and readership, “Subscribed Content” will give you yet another valuable tool to turn to for insight. Use it to fine-tune your digital marketing strategies and learn about your audience.
Marketers will also want to continue to focus on creating original, engaging content that delivers a positive overall user experience, as that’s something Google’s Reader Revenue Manager algorithm looks for when recommending content.
Referring to “Subscribed Content” when assessing SERP rankings and brainstorming SEO strategies will give publishers even more useful information to leverage as to how their content is performing in Google Search.
So ultimately, the addition of the “Subscribed Content” report to a Reader Revenue Manager user’s bag of tricks gives digital marketers yet another powerful way to stay informed and assess the ongoing health of their SEO strategies. Make sure you’re using it to your advantage going forward.
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