Content marketing requires a constant flow of interesting and engaging new material, much of it text. That means you need qualified and experienced writers to produce this content.
While you can use staff writers, there are many advantages to outsourcing your content writing by hiring freelancers to produce the articles, blogs, and other content you use on your various digital platforms.
Here’s everything you need to know about hiring freelancers.
What is freelance hiring?
Freelance hiring involves using a person outside of your company or organization for your content writing.
This person acts as an outside contractor, so you only pay them on a per-project or per-word basis.
Freelance content writers can be found online via job boards like the excellent one on Problogger.com, by advertising on local sites like Craigslist, or by working with a content marketplace like WriterAccess.
You may wish to hire a single freelancer with expertise in your industry or a team of writers with different voices to vary your content.
Is it cheaper to hire a freelancer?
It is usually less expensive to hire a freelancer to write your content.
That’s mainly because you only pay a freelancer when he or she is working as opposed to having a writer on staff that you pay whether they are writing or not.
In addition, freelancers are outside contractors, so you don’t pay FICA taxes on them or need to offer them things like insurance, vacation pay, or sick days.
Is it good to hire a freelancer?
Most freelancers get paid by the word. That means if they aren’t producing for you, they don’t get paid.
This makes it easier to match your costs with your content than if you had a team of staff writers who are paid the same amount no matter how much they write.
Freelancers also each have their own “voice”, their own way of phrasing things.
That means when you hire several freelancers for your content, you’ll have a variety of “voices” and points of view.
What are the pros and cons of hiring freelancers?
In addition to the cost benefits we mentioned above, the advantages of hiring freelance writers include flexibility. They are there when you need them, but not during your slow periods.
In addition, you’ll generally be able to find a writer with expertise in your specific field, whether that’s digital marketing, real estate, e-commerce, or something else.
Freelancers can also be extremely loyal and can easily learn your company’s style and parameters.
The downside of hiring freelancers is the lack of control.
If an employee misses a deadline or turns in poor work, you have more recourse than you do with a freelancer.
However, much of that risk goes away when you work with a content platform for your writers, as platforms like WriterAcess vets their writers and has penalties for poor or absent work.
While this YouTube video is focused on the pros and cons for freelancers, not those hiring them, it still gives a good overview of the benefits and challenges of hiring freelancers:
How do I find freelancers to hire?
The easiest way to find qualified freelancers without a lot of risks is to work with a reputable content platform like WriterAccess.
Working with a platform saves you from having to advertise for writers, interview them and vet them. That’s all done by the platform.
All you have to do is choose from hundreds and sometimes thousands of qualified, pre-vetted writers.
Freelancers have to apply and meet rigorous standards to work for most platforms.
Working with Freelance Talent with WriterAccess
One of the best platforms for hiring freelance writers is WriterAccess. We’ve been doing this for more than a decade and make it easy to find writers that match your voice, your industry… and your budget.
WriterAccess has a stable of more than 15,000 talented writers and editors with expertise in a huge range of subjects, from travel to e-commerce.
Our templates make it easy to place an order and direct it to a specific writer, offer it to a team of favorite writers, or broadcast it to the entire talent pool.
We’re proud of our track record at WriterAccess. In our more than a decade in business, our writers have successfully completed more than two million projects for our customers with a nearly perfect (99.97%) success rate.
In addition to our freelance hire service, we have an excellent team of SEO experts and content managers.
These content managers make sure that all of your posts are well-optimized and support your brand and make sure your content is visible to potential customers.
We invite you to give our talent pool of excellent freelance writers a try. WriterAccess is the perfect platform to help you streamline your content production, combining the efficiency of AI with the creativity of human writers.
We make it easy and affordable to get started, with our two-week trial period. Visit WriterAccess today to find the freelancer or freelancers that meet your content writing needs.
