The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart.

We can calculate this metric by dividing all the costs spent on acquiring more customers by the number of gained customers. The result is one of the most important numbers to measure the health of a marketing strategy. 

That is why today we are going to look into how to calculate it properly and what benefits a business can get knowing its Customer Acquisition Cost.

In this article you will find out:

Curious? Keep reading to find out the answers to these questions!

What is Customer Acquisition Cost (CAC)?

Internet companies have their very own dynamic when it comes to acquiring customers. Mostly, they use web-based advertising campaigns to do so.

Those campaigns can vary in nature and performance. Some companies will reach their customers using pay-per-click ads and get great results with that effort.

Others will prefer strategies that include Inbound Marketing and Content Marketing to reach out to customers organically.

No matter how your company gets in touch with consumers, you spend money doing so. The Customer Acquisition Cost is a way to look into how much money is being spent to turn a lead into a client.

We can calculate the Customer Acquisition Cost for every campaign your business does for acquisition, and we can use this metric for many purposes. 

One of them is showing investors and stakeholders how well the company manages to convert its prospects and how many clients it can reach in the future following the same recipe.

The Customer Acquisition Cost can also determine a company’s profitability. That’s why this is such a hyped-up number of marketing since the dawn of the internet.

How to Calculate CAC?

While the Customer Acquisition Cost is a powerful key performance indicator for business, it isn’t hard to calculate. But, to be able to do so effectively, you will need to know a few things beforehand. 

First, let’s look at its formula:

Customer Acquisition Cost’s formula is to divide the costs spent on acquiring more customers by the number of customers acquired in that period. But to get a precise calculus, you need to make sure that it accounts for all your marketing expenses.

That can be as simple as making sure you have the right numbers for your pay-per-click campaigns. Or more complex, like calculating the cost of a long content development campaign for your blog or website. 

Make sure you have all your figures at hand before you start calculating the CAC of your campaigns.

What Are The Benefits of Calculating Your Customer Acquisition Cost?

Customer Acquisition Cost is a key metric for any business because it will help you tell how important a customer is for your company. Here are some reasons why you will want to pay close attention to this metric.

To simplify decision-making

It’s hard to talk about Customer Acquisition Cost without talking about another important KPI: The Customer Lifetime Value. 

The key to a business is to balance the total sales as marketing costs to get new customers with the revenue they generate for your company.

Because of that, calculating the CAC is an important way to simplify decision-making in your business. 

When you look at the price to acquire new customers, you can deduce which of many strategies works best and save time when building your next ad campaigns.

To optimize your marketing strategy

Since we’re talking about Customer Lifecycle Value, we must talk about marketing strategies. 

A marketing strategy is your business game plan for reaching prospects and turning them into customers. To work, you must make sure your customers are profitable, and using those two metrics together, you can. 

Comparing the ratio between Customer Lifecycle Value and Customer Acquisition Cost your marketing team will be able to tell what to prioritize and how to better spend its budget.

To determine your payback period

Last but not least, we must look into how the Customer Lifecycle Value and Customer Acquisition Cost ratio helps to determine another important number: your payback period. 

After investing money in reaching out to new customers, it is only natural that your company wants to know when it can start profiting from them. 

With both those numbers in hand, it’s possible to tell when your business will get cash from the conversions generated with a marketing campaign.

Customer Acquisition Cost (CAC) Example

Imagine you run an online clothing store. You spend $500 on Facebook ads over a month to attract new customers. During that same month, 50 people make purchases from your store as a result of clicking on those ads.

To calculate your CAC, you would divide the total cost of your marketing expenses ($500) by the number of customers acquired (50):

So, your CAC in this case is $10.

Now, why does this matter?

Let’s say the average purchase from your store is $30. If it’s costing you $10 to acquire each customer, and they’re spending $30 on average, then you’re making a profit of $20 per customer.

Understanding your CAC helps you make informed decisions about your marketing budget. If your CAC is too high compared to your average customer spend, you may need to rethink your marketing strategy to make it more cost-effective.

By optimizing your marketing efforts to reduce your CAC, you can increase your profit margins and ensure the long-term success of your business.

How to Improve Customer Acquisition Cost?

Is your Customer Acquisition Cost too high? 

According to the experts, that can be a startup killer. If a business model has a high CAC, it can have problems thriving in the market. 

That’s why now that you are aware of Customer Acquisition Cost and its importance for business success, you must learn the ways to reduce it. 

Check out some tips on how to do just that!

Optimize the sales funnel

The first step to improve your Customer Acquisition Costs is to optimize your sales funnel. 

Quantify each step in the process and strike to understand how many of your visitors turn into leads, leads into opportunities and opportunities into customers. 

This will help you find out which parts of your current sales funnel aren’t working effectively and get some ideas on how to change that.

Better your pricing strategy

Perhaps your company is having a hard time with conversions because of your pricing strategy. 

If it’s too complex, clients will have difficulty making a quick decision to buy and might postpone it until they forget it.

Or maybe your current pricing strategy doesn’t guarantee enough money upfront for your customers, which makes you spend more money to reach out to new people. Ensure you start making a profit as soon as you can; that’s the best pricing strategy.

Perform A/B tests

Maybe your whole acquisition strategy is what is making acquiring new customers such an expensive task. 

That’s one of the reasons why we perform A/B tests in marketing: to check out if a couple of changes in strategy can gain big results.

For all your campaigns, perform A/B testing. It will help you tell what works and what is most cost-effective for your company.

For instance, you could create two versions of an email campaign with slightly different subject lines—one straightforward and descriptive, and the other more creative or personalized.

By sending these versions to different segments of your email list and analyzing the open rates, you can determine which approach resonates better with your audience.

This simple test can provide valuable insights into what type of messaging is most effective in capturing the attention of your target audience and ultimately improving your customer acquisition cost (CAC).

Improve your landing pages

How good are your landing pages at acquiring new customers? Developing objectively better landing pages is a great way to make sure your CAC goes down. 

A better landing page converts more per click. It is speedy and efficient, with only the text your customer needs to decide at that moment. 

Review your landing pages to make sure they fit the bill and compare your customer acquisition costs after making changes towards efficiency.

Use a CRM system

Does your company reach out to repeat buyers and is having trouble making the CAC of those campaigns stick to a low number? It is probably time to invest in a CRM system.

A CRM system will help you keep track of your repeat customers and how to reach them. 

Today, many cloud-based options of CRM systems can be used by the whole marketing and sales team to build a strategy to spend less in gaining the attention of those repeat customers.

Invest in high-quality content

Well-crafted content, whether it’s blog posts, social media content, or ad copies, has the power to engage and resonate with the target audience, driving higher conversion rates.

A great piece of content can work for long periods of time and reach new customers every day without the need to throw any more money at it — like you’d have to do with pay-per-click campaigns.

By providing valuable and relevant information to potential customers, businesses can attract more qualified leads and nurture them through the sales funnel more efficiently.

Moreover, high-quality content helps establish credibility and trust with the audience, making them more likely to choose your brand over competitors.

By leveraging WriterAccess, businesses can streamline their content creation process, ensuring that every piece of marketing content contributes effectively to reducing Customer Acquisition Cost (CAC).

With access to a pool of top writers skilled in crafting engaging and persuasive content, businesses can create compelling ad copies, blog posts, social media content, and more, all aimed at attracting and converting potential customers.

Ready to elevate your content strategy and lower your CAC? Start your WriterAccess trial today!

The post How to Calculate Your Customer Acquisition Cost (CAC) appeared first on Rock Content.

Keeping an eye on how others use videos and tracking video content through reverse video search forms an important component of an effective video marketing strategy.

Let’s explore what you can do with a reverse video search and how to use this technique as part of your marketing plan.

What is Reverse Video Search and How Does It Work?

A reverse video search uses a single frame from a video to find that video elsewhere on the web. When you enter a particular shot from a video into a reverse video search tool, the algorithm analyzes components of the image, such as the pixels. It then looks for content that matches these criteria.

This method can help you track down the original source of a video, but it doesn’t work 100 percent of the time. If someone has changed something about the video, it is harder for the algorithm to match the snapshot with the original video.

Why Do a Reverse Video Search?

A video search can provide you with a wealth of information, but you may wonder why you need this data in the first place. Let’s look at some of the most common benefits of running a reverse video search.

Reverse video search matters in marketing

Monitoring brand mentions and user-generated content will keep you abreast of what your audience says about your brand. Keeping your customers happy is the key to success, and knowing what they have to say will help you achieve this goal.

Track videos that mention your brand name and videos created by end-users in your industry. Trace them to their original creators so you can address brand mentions and listen to the voices of your customers. This will help you get in front of potential negative feedback and improve customer service.

Find video source for copyright protection and content ownership

People view and share videos across numerous platforms. They watch videos on one channel, take clips, and repost them in new places.

However, you need to make sure you correctly attribute any videos you use or share with your audience. If you want to share a helpful recording you found online, tracking down the original creator will save you from any embarrassment or even penalties for misattributing a video.

Similarly, you can also monitor your own videos. Performing occasional reverse video searches may help you detect any misuse of your content. Someone who uses your videos maliciously could harm your brand’s reputation. Tracking down these instances and working to remove your videos from sites that misuse them can help protect your brand.

Competitive analysis and strategy development

Sometimes, the best way to get inspiration for your videos is to look at what others have done to promote similar businesses.

When you uncover a video that you think would appeal to your target audience, you want to know who created it so that you can get ideas about creating future videos. Performing a reverse video search will make it easy to track down the content creator and look at their other recordings.

Once you land on the competitor’s website, you can see more of their videos, benchmark your own content creation against theirs, and get ideas for future content. You can also watch how your videos perform compared to theirs and build a video content strategy that outpaces competitors.

How to Conduct a Reverse Video Search? Best Tools and Platforms

When you’re ready to search video by image online, you will find a few different tools available to help you. Let’s take a closer look at how to use some of the most popular options.

Google Images

1. Take a screenshot from your video.
2. Go to the “search by image” option.
3. Upload your screenshot and click “find image source.”

TinEye

TinEye offers an extensive image library to search with your video snapshot.

You can search this library in two different ways:

1. Uploading a snapshot from your video.
2. You can paste in a URL from the video.

Next, click the search button to get results from their library.

Bing Visual Search

1. Take a screenshot of your video.
2. Upload the image or drag and drop it into the search bar.

With all of these search options, you’ll want to keep a few important points in mind:

1. Take clear screenshots. By making sure your frames are clear, you give the algorithm the best possible chance to find matches.
2. Consider trying a few different frames. You might want to try this if your first attempt doesn’t yield the right results. Remember that a few slight adjustments to the video can make it harder for search engines to find a match.
3. When you create screenshots, view the video at its largest possible size. Taking screenshots while the video is in thumbnail form can make it harder to match details.

Applications of Reverse Video Search in Marketing

Reverse video searches have a variety of applications that help you create a more mature and complete content strategy. Here are some key ways you can employ them.

Brand monitoring and reputation management

With reverse video searches, you can regularly check for brand mentions and track your online reputation. As Jeff Bezos says, “Your brand is what other people say about you when you’re not in the room.” By tracking video content, you get to be in that proverbial room and do something about it.

If you find someone negatively mentioning your brand, you can track the video to the original creator and try to rectify the situation.

Publicly looking for ways to make amends or address misconceptions can help you win back customers, show your consumer base that you care about their experiences, and learn more about what customers expect when interacting with you.

As you monitor brand mentions, you will also have opportunities to amplify positive content. If someone raves about your products in a video, promoting that video can broaden your network and nurture relationships with those who love your brand.

Content creation and optimization

Using reverse video search also makes it easy to track down valuable videos for your brand. When you find a video you love, chances are that the creator has made other videos that offer value to you. Performing reverse video searches will bring you directly to their site.

Once you find a creator of quality content, you can use their videos for inspiration. If they produce content that your audience would value, without directly competing with your brand, you might also share their content yourself.

As you view their videos, you might learn about creating engaging content, the types of videos people like to watch, and the key topics that people create videos to cover. All of these strategies can help you amplify your brand.

Reverse Video Search Frequently Asked Questions (FAQ)

Can I reverse-search a video?

Yes, you can reverse-search a video using a single frame from the recording. Various search algorithms exist for this purpose. You can use Google Images, Bing Visual Search, or Yandex Image Search.

These tools can quickly uncover other videos that have similar properties to your video, helping you find the original recording. Once you have the original content, you can find inspiration for your videos, share and properly attribute videos, and improve your brand management strategies.

How to video search on Google?

To perform a video search on Google, you need to take a screenshot of the video you want to find. You will then upload this image to Google Image Search.

Next, the algorithm will search for recordings that contain your screenshot. These video sources can then inform your video creation strategy.

How do I find a video by image?

To find a video by image, you will first need to take a screenshot from the video you want to find. This image should capture the unique properties of the video so that the search algorithm can match those properties with similar images it finds online. You will then upload it to the visual search engine of your choice.

Why do a reverse video search?

Marketers should run reverse image searches because they help you find the source of different videos you come across online. Knowing the video source can help you fully understand the context of videos, properly attribute them when sharing, or find inspiration for your video marketing strategy.

Conclusion

Performing reverse video searches to locate video sources as part of your marketing strategy will give you excellent opportunities to magnify your brand.

Using reverse video search tools will not only help you with your brand management efforts, but it can also inspire the content development process and help you capture all that video content creation can offer.

To explore the above-mentioned tools and develop a sophisticated content creation process, consider using WriterAccess to streamline your marketing practices. Discover how you can amplify your brand when you have professional writers with a 14-day free trial.

The post Reverse Video Search: Why and How to Do It? A Guide for Digital-World Professionals appeared first on Rock Content.

It represents the fine line between having a one-time customer and having a repeat customer who is happy to spread the news of your brand’s products and services. 

Customer service bridges the gap between a purchase and a return customer by providing help, answering questions, and handling complaints or issues. 

Unfortunately, departments often prioritize other marketing or sales activities, leaving them understaffed and unhappy. 

Thankfully, Artificial Intelligence, or AI, is changing the name of the game regarding customer service. 

AI makes new tools, platforms, and techniques for managing customer requests possible. 

In this article, we’ll discuss how AI is changing customer service, how it benefits customer service teams, and how to use AI in customer service applications today.

How AI is Changing the Face of Customer Service

For generations, the quality of customer service behind a brand has been determined by employee headcount and bandwidth. 

Customer service representatives struggled to manage workloads with the influx of questions and calls from customers. 

AI has completely changed the way customer service runs in a business setting. 

With extra time, customer service representatives have time to do more and improve the customer experience. 

When customers feel like they have more connections to your brand and that their concerns are quickly and efficiently addressed, they are more likely to return. 

Encouraging repeat customers is the most effective method to manage marketing expenses, garner favorable brand feedback, and boost sales.

What are the Top Benefits of Knowing How to Use AI in Customer Service?

Understanding how to use AI in customer service can help your brand grow and keep your customers delighted. 

AI offers numerous benefits to customer service teams by assisting them in tasks they may not have the time or ability to manage independently. This fosters a better work culture and ensures that efforts are on important tasks.

Personalization

Personalization is a common buzzword in marketing. 

In short, personalization refers to the practice of tailoring messaging, offers, content and experiences for audience segments based on key identifying factors. 

It ahelps to increase customer satisfaction and deliver what each customer is looking for, rather than treating every person the same. 

AI helps in personalization efforts by taking data and generating buyer personas which it can then connect products and services with, making each customer’s experience unique. 

A common example of this is a recommended viewing list from a streaming service or a related products list email from a retailer.

Rich Productivity

Employee productivity and efficiency are key elements of any successful business. 

Not only does it ensure that everyone is doing their job, it means that employees feel satisfied in their positions. 

AI automates the daily recurring or repetitive tasks that take up much of our productive time. 

When certain tasks can be taken off the plates of customer service teams, they have more time to focus their productivity on more important tasks that grow the business.

Speedy and Always-Available Response

Is there anything worse than calling a customer service line and spending hours on hold? 

Or typing in a live chat box to speak with a salesperson and being left waiting for a response? 

Customers expect speedy responses at any time of the day. 

AI helps to improve the customer experience with always-available bots that have immediate answers. 

While these are obviously more limited than a real personal conversation, they still provide a wide array of possibilities to answer questions and let customers know they are being heard.

Multichannel Support

People want to reach your brand on their favored platforms. 

Just having a Facebook bot or a website plug-in isn’t enough to satisfy today’s customers. 

Thankfully, many chatbots and customer support AI platforms have built-in multichannel capabilities, meaning you don’t have to recreate your experience across different platforms. 

After setting up your bot, the same program will be implemented across your network.

Reduction in Churn Rate

“Churn” refers to the number of customers that leave your brand to go to a competitor.

While there are many reasons for churn, like a better product or price, there is a significant amount of churn as a result of a bad customer experience. 

AI can improve the overall quality of experience your customers have while on your website or social platforms, which in turn reduces the churn rate in your company.

Examples of AI Tools to Improve the Customer Experience

Today, you have access to several AI tools which can help improve the customer experience, including the five discussed below.

1. Zowie

You can easily get started answering users’ most frequently asked questions by automating the process with the aid of Zowie, the AI-powered software and chatbot provider.

Zowie allows you to easily scan your current FAQ page, creating a knowledge base that the chatbot will use for your customers.

As an additional bonus, the AI software can analyze your questions and apply the resulting answers to differently worded variations.

The chatbot will provide answers quickly to customers and can do so in over forty languages. It is easy to set up and can be integrated with various software, including Instagram, Facebook Messenger, and Shopify.

2. Aisera AI

The Aisera AI chatbot integrates with the various systems you may already have in place to deliver top-notch customer service. You can use it to help effectively cut down on wait times with its automatic interaction with customers.

Aisera AI integrates with various case management, ticketing, or CRM systems, including Salesforce and Zendesk, to escalate a customer to a live agent. This, in turn, can empower your support agents, allowing them to focus on the more unique issues that require direct interaction.

3. Yuma AI

A variety of AI tools are available today to help speed up response times, including self-service chatbots and voicebots, agent-assist solutions, conversational analytics, and AI-driven coaching.

One tool, in particular, that is beneficial for those on Shopify is Yuma, which provides an AI Ticket Assistant to help speed up procedures for responding to customers.

This software can reply in writing to customers’ inquiries, adjust writing styles when perceived to be necessary, automatically translate into 15 different languages, and also connect with your help-desk software.

4. Freshdesk

If you are searching for a tool to help you manage your customer service process across different channels, including any combination of live chat, emails, mobile apps, and social platforms, Freshdesk can be advantageous and time-saving.

With it, you can better automate your customer service workflow and provide your agents with a 360-degree view of each customer to better facilitate resolutions. It can also route tasks to where they can best be supported more efficiently, helping reduce call wait times for your customers.

5. Eddy AI

To streamline your customer support process, Eddy AI Assistant may be all you need. Its AI-powered chatbot can be integrated seamlessly with your different channels, including websites, social media pages, messaging apps, and mobile applications.

The Eddy AI Assistant meets customers at the initial point of contact, answering already established FAQs. For those questions not on that list, Eddy AI transfers the customer to a live customer service agent.

This platform also gathers detailed analytics on customer engagement and more, providing you with clues as to how to improve your customer service, marketing, and sales efforts.

Factors to Consider When Choosing an AI Solution for Customer Service

When deciding on an AI customer service solution, it’s crucial to weigh various factors to ensure you make the best choice for your business.

Compatibility

Firstly, compatibility with your existing systems is paramount. Look for a solution that seamlessly integrates with your current software and infrastructure to avoid disruptions and maximize efficiency.

Scalability

Scalability is another essential consideration. Your chosen solution should have the capacity to grow alongside your business, accommodating increasing volumes of customer interactions without sacrificing performance or reliability.

Ease of implementation

Ease of implementation and configuration is key to getting up and running quickly. Pick a solution that offers straightforward setup processes and intuitive user interfaces, minimizing the time and resources required for deployment.

Customization options

Customization options are also important. Your AI customer service solution should be flexible enough to adapt to your unique business requirements and workflows.

Look for features that allow you to tailor the solution to meet your specific needs, whether it’s customizing chatbot responses or configuring automated workflows.

Pricing

When evaluating pricing, consider the overall value proposition. While cost is certainly a factor, it’s essential to weigh it against the features, functionality, and benefits offered by the solution.

Look for transparent pricing structures and consider the long-term return on investment.

Customer support

Finally, robust customer support is crucial. Pick a vendor that provides excellent customer service and support resources, including responsive technical support, comprehensive documentation, and user training.

Having reliable support ensures that any issues or concerns can be addressed promptly, minimizing disruptions to your customer service operations.

By carefully considering these factors, you can select an AI customer service solution that aligns with your business goals and delivers tangible benefits in efficiency, productivity, and customer satisfaction.

Here’s a table that summarizes the main factors to consider:

5 Ways to Use AI in Customer Service Experiences

Now that you understand the benefits of knowing how to use AI in customer service experiences, let’s take a deep dive into some of the ways your business can utilize machine learning. 

Outsiders to AI might think that it requires dedicated teams of developers and engineers, but the opposite is true. 

AI can be woven into your marketing strategies in many ways with simple tools you might already have access to with your software.

1. Solving Users’ Most Frequent Questions

Customers will often have similar or even the same questions regarding your brand, your products, and services, or your policies. 

While creating a FAQ page on your brand’s website is always a best practice, sometimes customers want to get that information in other ways. 

Chatbots and AI communication tools can connect customers to the answers they are looking for in a friendly, interactive, and engaging format. 

Many customers prefer the experience of a conversation, even if it’s with a bot.

When your customer service teams aren’t fielding the same questions every day, it frees up a lot of time in the day to focus on other, high-level tasks. 

Both customers and your customer service team will benefit from bots.

2. Learning Customer Behavior Patterns

While your marketing and sales efforts are taking in a large amount of data, parsing through all that data and gaining actionable insights isn’t as easy. 

AI can go through massive data sets and pull out information related to customer behavior patterns. 

When you understand the patterns exhibited by your customers, you can better predict the solutions or alternatives that will appeal to your audiences, as well as be able to predict important events and trends.

One way to accomplish this is with the use of an AI-powered solution called Ion.

While this platform provides you with the ability to easily create interactive content for your potential and existing customers, it can also do more.

Ion is an AI-powered solution for learning, measuring, and generating insights into your customers’ behavior patterns. With it, you can learn how your customers are engaging with your interactive customer service content by way of the platform’s clear and accurate reporting abilities.

It also easily integrates with your CRM or automation tool, and you can export the data for review and use by your sales and marketing teams.

3. Speeding Up Response Times

In today’s fast-paced world, customers don’t want to wait for answers. 

When a customer sends a message through a chatbot or a customer service form, they want an immediate response to their concern. 

If you can’t respond promptly to customer needs, they may quickly become frustrated with the experience and either switch to a competitor or lose faith in your team’s customer service capabilities.

Responding quickly is key to increasing customer satisfaction and AI can help with that.

Whether it’s a chatbot that talks to the customer in place of a representative or an automated response that directs customers to an after-service line, there are many ways AI helps speed up response times.

4. Measuring Customer Wait Times

Companies can use AI not just for shortening the gap between responses in chatbots — it can also use AI to measure wait times for customers online, on the phone, or even in person. 

AI can measure how long your customers wait for responses in live chats, calculate hold times, and determine the time it takes for a customer to be seen after checking in for an in-person appointment.

When you understand how long customers are waiting, you can start to strategize on how to improve and expedite to make the experience better for your audience.

5. Capturing Large Amounts of Data

While forms or purchase histories can provide some data, AI can dive much deeper and capture large amounts of data. 

AI tools can mine complex data that most team members wouldn’t know how to interpret or even collect. 

Even more so than capturing data, AI can comprehend and organize the data into actionable steps and clear insights. 

AI finds patterns that people won’t notice and transforms complicated data sets into easy reports.

Challenges of Using AI In Customer Service

Before getting started on incorporating AI into your customer service process, it will also be beneficial to gain a sense of the various existing challenges. The most common ones are listed below.

Identifying where to insert AI

Before adding AI solutions into your customer service process, you must first fully understand your customers and determine where to insert AI most effectively.

You’ll need to determine these first, finding where to introduce AI solutions to help both you and them without going overboard.

Anticipating escalation of customer needs

Over the last few years, customers have become increasingly comfortable with self-service options on digital channels. Automated first points of contact are increasingly being accepted as the norm.

However, when it comes to additional or more complex customer needs, customers prefer human interaction, whether through a call center or assisted chats online.

Where the challenge comes in is that companies today must anticipate where the escalation of customer needs occurs and how to transition. This adds a degree of complexity, as the mix of AI and human solutions must intertwine at some point.

Handling increasing customer expectations

As with shopping online or using the self-checkout at the local grocery store, consumers today are becoming more comfortable and reliant on quick, straightforward, self-service options and fast response times.

The downside to all of this is that it can result in rising expectations of other self-service options or faster responses from human agents within your company.

If you don’t continue to progress in how your AI-powered or assisted solutions function, you will be unable to meet those increasing customer expectations and suffer the consequences.

It’s the double-edged sword of providing too much vs. providing too little, with the potential for failing to meet your customers’ needs and expectations either way.

Meeting the expenses of implementation

For implementing AI-powered or AI-assisted solutions, costs can be high and, for some, even prohibitive.

Every company will need to consider this, measuring potential costs against the expected benefits.

Another factor that will contribute to the cost of implementing and using AI in customer service is the need for the required infrastructure. Since AI solutions require high volumes of data to be efficient, your business must have the infrastructure to facilitate this.

Maintaining a trained workforce for AI-assisted customer service

While AI may be the wave of the future, it is not at a point where companies can dismiss human oversight. You will need to ensure you maintain enough customer service employees to keep everything in check and keep the service efficient and acceptable.

Yet, with such bold changes in the workplace, you now face the dilemma of potentially lacking enough experienced customer service employees. These essential workers will need to continue to monitor customer service outcomes while also supporting the AI programs and tools you are using.

Today, the labor market is tight when it comes to finding workers for these roles. For those you hire, you’ll likely need to train them to understand how your customer service process integrates AI and human solutions. This training will naturally incur costs and can be highly time-consuming, especially if you experience a high turnover rate.

Wrap-Up: AI is Changing the World of Customer Service 

And it’s also making things easier and more efficient for customer representatives and teams. 

With new tools, techniques, and applications for AI and machine learning, marketing teams are changing the ways in which they operate and moving forward with digital transformations.

If you are wondering how AI can help improve your marketing efforts and the overall customer service experience, start with a look at what Ion can offer. Request a demo today!

The post Learn How to Use AI in Customer Service appeared first on Rock Content.

A technology that barely existed at the beginning of the 2010s is now in the hands of almost every American — and it can be activated by a touch or a single “hello”. The State of Marketing Report backs up its big role in 2024.

But what exactly does the surge in voice search mean for your content? How can you adapt and gain visibility by appearing more frequently as an answer to your audience’s inquiries?

In this post, we provide insights into the future. We discuss and provide valuable tips on how to optimize your content for voice search.

What is Voice Search?

When we delve into the technology that enables a machine to hear and understand human inquiries, we need to go way back.

In fact, the first device created for that purpose was the IBM Shoebox in 1961.

But you don’t have to know how technology evolved and how it works to incorporate it into your strategy. All you need to know is how it affects your marketing from now on.

Nowadays, voice search is a system or software that uses A.I. not only to hear but interpret the user’s intentions so it can return results that are relevant to that specific question.

For example: if a person is about to leave home and asks Alexa, “Should I grab my umbrella?”, the software understands that this question should be in the context of wanting to know the weather.

So voice search is getting better by combining automatic recognition and sophisticated interpretation. And the more advanced it becomes, the more people start using it.

Why Is It So Important? 

Yes, voice search is cool, and a lot of people prefer it as a convenience.

But why does that matter for CMOs and their plans?

The thing is, knowing the weather is just one small practical benefit for users. The majority of voice search systems today automatically Google what the user asks and return the first, most relevant result.

So SEO is the key to being prevalent in this new era. As the input demands some content optimization (we will talk more about it below), those who can shape their plans to embrace the technology will be ahead of the competition in a constantly growing field.

But do people really use voice search?

Actually, nearly 60% of Americans have said they’ve used voice search at least once. And sales of voice-activated speakers are projected to surpass 30 billion dollars in 2024.

And those numbers are far from stagnating. In 2023, Amazon claimed that it had sold well over 500 million Alexa-powered devices around the world.

Beyond even that, we are seeing almost every smartphone bought in the U.S. leaving the box ready for voice search.

If we look at the estimated number of 4.2 billion active voice assistant devices in the country, we can surely say the technology is now mainstream, and we will only use it more in the future. That is why you must get ready to optimize your content for voice search.

How to Optimize Your Content for Voice Search?

One important statistic that explains perfectly why you should optimize your content right now: the majority of requests made via voice aren’t like the typical keyword searches we do in text. Examples of voice searches include:

• “Hey Siri, what’s the weather forecast for tomorrow?”
• “OK Google, how do you make chocolate chip cookies?”
• “Alexa, play the latest news podcast.”
• “Hey Siri, set a timer for 20 minutes.”
• “OK Google, find the nearest Italian restaurant.”

That means marketers need a new approach when planning content and SEO now, and even more so in the future.

Let’s take a look at what some of the most prominent names in the area have to teach us about the actions you have to take to improve your visibility via voice search.

Focus on snippets

Snippets are direct and concise results Google features for considering them relevant and useful answers to a determined search.

For voice, as most of the time there isn’t even a screen on the voice assistant device, most results come from snippets.

They may come as a straight answer:

Or they can provide some steps to guide the user:

This content is usually taken straight from your blog or website, and links your audience with your brand without even visiting it. It is a great way to raise brand awareness and stand out as an authority on that subject.

Snippets are so powerful they are called Position Zero, a result before the results. And they are even more important for voice search.

Brands looking to reach consumers using verbal answers from their assistants must learn to answer questions simply and optimize their content for voice search.

Structure your content better

Featured snippets tell us a simple truth about voice search: direct, short, and easy-to-understand answers are more prone to be chosen by Google as the first result.

Then a great tip is to pay closer attention to meta descriptions, lists, subheadings, and introductions that are more natural and direct to the point.

A well-structured content results in double benefits for your company: it appeals more to Google’s indexation tool and grabs your audience’s attention quicker. Both reinforce your brand’s authority and generate more traffic.

Optimize for questions

Consumers using voice search usually do so in the form of a question — a lot more than when they are writing. And that means marketers should optimize at least part of their content for question-specific searches.

Most of those phrases start with who, when, what, why, how. They do that to get instant answers like the weather, to look at the traffic.

But they also look up information about a brand or compare products. If your content provides assertive and direct answers that fit those questions, you will constantly be picked as the best result.

Experiment with voice assistants

When you write content aimed at boosting organic traffic, you probably do some tests on the keyword, and the kind of results ranked at the top.

As voice search has its particularities, you should be doing the same specifically for it. Use Google Assistant, Siri, Alexa, Cortana, and every major technology on the market.

Experiment with different questions related to the keywords and see how they answer, and what results they show. 

If you are not receiving the outcomes you expect, you should consider whether consumers are using different words or phrases when talking rather than writing — and tweak content based on that.

Hear how your content is read

When Google finds an answer that fits the question made, it often uses its Text-to-Speech technology to read a featured snippet or the introduction of an article to the user.

Most voice assistants have sophisticated TTS tools, but some words and phrases can sound strange and make them look at the next results for a better understanding.

So, when testing multiple voice searches, pay attention to how they read what your team wrote. This simple action can help you tweak and improve the content.

Address local intent

In a study conducted by BrightLocal in 2018, they found that 58% of U.S. consumers used voice search to find local businesses. This shows how the combination of mobile and voice is powerful for local online marketing.

Individual locations can use Google My Business to take advantage of that. It is a strategy that involves not only keeping your listing up to date but also writing content with local intent to capture the attention of consumers in the area.

Use schema

Using schema (structured data markup) helps search engines figure out what is on a given page, and allows machine learning algorithms to access your data easily.

That means marking up for Google’s Knowledge Graph and learning to optimize using the pending Speakable markup from Schema.org, which indicates sections of a page that are particularly appropriate for text-to-speech conversion.

Having details about a product or service like pricing, color, stock, and features marked up in schema can improve the chance crawlers will find it. And it will give richer answers about your company to the audience.

Remember SEO best practices

And, of course, don’t forget the basics. SEO is still the best way to get organic traffic and retain your visits via voice or text.

All of these efforts, in the end, are pointed at the same goal. Marketers optimizing their content for voice search today will give users (and the search engine) what they need.

So start now by including voice search in your Digital Marketing plan and putting these tips into action to adapt to your audience’s new habits.

And how about strengthening your strategy and climbing Google results even more? Download now our on-page SEO guide!

Voice Search Optimization FAQs (Frequently Asked Questions)

What is voice search optimization?

Voice search optimization involves adapting your website and content to align with the way people verbally inquire through voice-activated assistants like Siri, Alexa, or Google Assistant, aiming to improve visibility in voice search results.

What is the difference between voice search and SEO?

Voice search focuses on conversational queries spoken aloud to devices, while SEO (Search Engine Optimization) traditionally targets text-based queries typed into search engines. Voice search optimization often involves tailoring content to match natural language and question-based queries.

How to optimize your business for voice search?

To optimize your business for voice search, ensure your website is mobile-friendly, provide concise and clear answers to common questions, optimize for local search by listing your business on platforms like Google My Business, and focus on creating content that aligns with conversational queries and long-tail keywords.

What is an example of a voice search?

An example of a voice search query is “Hey Siri, what’s the weather forecast for tomorrow?”

What type of keywords should be included for voice search?

Keywords for voice search should include conversational phrases, natural language queries, and question-based queries that people are likely to speak aloud when using voice-activated assistants.

How accurate is Google Voice search?

Google Voice search is generally quite accurate, leveraging advanced natural language processing and machine learning algorithms to understand and respond to user queries effectively. However, its accuracy may vary depending on factors such as accent, pronunciation, and the complexity of the query.

The post How to Optimize Your Content for Voice Search appeared first on Rock Content.

Email marketing automation helps you maintain B2B interactions and strengthen relationships with other brands. This allows you to focus on other aspects of your business while the software takes care of your email marketing needs.

Here are five tactics to enhance your B2B relationships through email marketing automation.

1.   Generate Leads

Your business needs to generate leads to succeed and grow. In B2B sales, leads are other companies that might be interested in purchasing your products or services. This means you offer a product that they can use to make a profit, enabling you to establish deals with these businesses to sell your products for mutual gain.

Without automation, you would have to manually identify and reach out to potential companies that might be interested in doing business with you.

Marketers understand that using marketing automation for lead generation saves time and resources. Ensure you leverage email marketing automation to efficiently generate and nurture leads.

2.   Use Autoresponders

While you could hire someone to sit at a computer and respond to emails, not every situation requires a personal touch. Email autoresponders address this by automatically sending pre-written emails. This enables your business to deliver relevant emails instantly to potential leads.

Autoresponders can handle various scenarios, such as:

• Sending welcome emails to new subscribers.
• Delivering important information to different companies.
• Confirming subscriptions or purchases from those companies.
• Overall, autoresponders simplify your company’s email processes by handling routine emails that can use the same template each time.

In short, you can create welcome emails and other standard messages ahead of time, allowing your autoresponder to send them as needed. This way, you won’t have to draft a new confirmation email every time. Let autoresponders manage these routine tasks to streamline your business operations.

3.   Segment for Relevant Information

You may have different types of emails that you want to send to your leads. However, some emails might not be relevant to certain leads but are crucial for others. Therefore, you shouldn’t send every type of email to all your leads. Doing so can cause these negative impressions:

• Businesses may feel like you don’t understand their needs.
• They may perceive your emails as spam if the information doesn’t apply to them.
• They might think your business has nothing valuable to offer them.

To avoid these issues, use email marketing automation to segment your audience. This approach will benefit your business by:

• Increasing your open and click-through rates.
• Ensuring your emails are relevant to each segment of your audience.
• Building stronger relationships with your leads by showing that you understand their specific needs.

By segmenting your emails through marketing automation, you’ll see these advantages positively impact your business.

4.   Lead Nurturing

When it comes to email marketing, you can’t just send one email and expect it to convert leads into customers. To be effective, you need to nurture your leads. This means continuously sending them relevant information and invitations to engage with your business.

Essentially, nurturing leads involves offering incentives to encourage decision-making. Your automated marketing software can help with this based on their interactions with you. For example:

• A business opens an email about one of your products.
• The business’s representative visits your website to explore different products.
• Your software detects this activity and sends them an email with a 10% discount on their next purchase.

You can configure your automated marketing software to send these types of emails when businesses perform specific actions. This approach also applies to any other emails you want to send to guide them through the lead nurturing process.

5.   Collect and Analyze Data

You should always seek to improve your business and adapt it to better collaborate with other companies. One effective way to do this is by collecting and analyzing data. Fortunately, email marketing automation can collect that data for you, providing insights into your performance.

Automated software compiles all the data in one place, making it easy for you to access and track changes in your email marketing efforts. As you review the data, consider these questions:

• In which areas did we improve, and where did we perform worse?
• What changes did we make that impacted these areas?
• Should we maintain these changes or try something new?

You won’t need to manually collect and organize this data. Instead, the automated software will handle it for you, allowing you to review the information and make informed decisions to enhance your business.

Bonus: Two Trustworthy Email Automation Tools

As you should’ve noticed, email automation tools that can revolutionize your marketing efforts! Dive into this bonus section to discover top-notch platforms designed to streamline your email campaigns and enhance your business’s efficiency.

Mailchimp

Mailchimp’s automation builder simplifies email marketing with pre-built multistep journeys and an intuitive interface, allowing seamless monitoring of customer interactions.

Users stay connected with customers while managing other tasks. With a free 30-day trial, Mailchimp offers sales engagement tools like sequences, bulk outreach, and smart lists, empowering users to optimize campaigns effectively.

ActiveCampaign

ActiveCampaign provides robust tools for multi-channel audience engagement, delivering personalized email, SMS, and digital campaigns.

Priced at $29 per month (billed annually) with a free 14-day trial, it offers features like sequences, bulk outreach, sales triggers, smart lists, and templates, accessible via a unified platform and mobile app.

Final Remarks

While you could manage email marketing solo, leveraging automated software can streamline your efforts. This approach not only saves you time but also boosts revenue and frees you up to focus on other business tasks.

These five tips offer a glimpse into the potential of email marketing automation and its benefits for your business.

Remember, email automation offers even more possibilities beyond these five tactics. However, starting with these strategies can provide immediate value and set you on the path to success.

Harness the power of email automation to enhance your business and expand your presence in the B2B community.

The post 5 Email Marketing Automation Tactics for B2B Brands + Tools appeared first on Rock Content.

The effort to develop and implement a communication pattern is called brand messaging, and it can create a standardized way of conveying the brand’s values to the public.

Whether in online advertising or TV ads, companies need to convey a single idea even if the message used in each broadcast is different. Consumers are looking for stronger relationships with brands, and this also depends on communication.

Through brand messaging, it’s possible to transmit values, inspire, and generate the desire to buy. We will talk more about this concept in this content. To detail the subject, we will cover the following topics:

What is Brand Messaging?

Brand messaging refers to the definition of the tone of voice, the line of communication, and the main messages that a brand establishes when communicating with its audience.

Determining this standard is crucial so that every time the company positions itself, the public can easily perceive its identity. That is only possible with a thorough definition of ideas, always based on values.

The brand’s proposal to the public is what will influence the message conveyed. Therefore, the company’s segment, the products it sells, and the services it provides will have a direct impact on brand messaging.

By structuring this message content pattern, companies can convey what it is that the brand wants and what its core values are.

Slogans are a good example

A slogan is a catchy phrase that is repeated over and over again in advertising pieces and campaigns. Every brand has one.

That resource is part of a brand messaging strategy, and its role is, directly and succinctly, to generate an immediate idea about what the brand can offer to the public.

The brand’s personality, its market, and its line of communication shape the slogan. Some other famous slogans are:

• Nike – Just do it.
• AT&T – Your world delivered. Connecting you to your world, everywhere you live and work.
• Tylenol – Feel better, Tylenol.
• Red Bull – Red Bull gives you wiiings.

Slogans are mechanisms of immediate association with brands. But they are not necessarily the only way to transmit values and offers through communication.

Brand messaging is a combination of factors, such as language, specific terms, and the tone of voice used every time a company communicates.

It’s precisely the repetition or standardization that will create an identity for each brand. That makes the communication effective not only to the target audience but to anyone who comes across the message.

How to Create a Successful Brand Messaging Framework?

Defining the brand message is a process that demands in-house, audience, and market analysis. Many factors impact the way companies position themselves and determine their form of communication. Taking care of all these points ensures a more precise strategy. 

Below, you will read about all the necessary phases for your brand messaging framework!

1. Identify your audiences

Who is your company talking to, exactly? The audience is the initial question when it comes to defining your brand message.

That is a process that will influence people’s perception of your company, but it’s also an engagement strategy that will often trigger the desire for consumption. It’s much easier to achieve this among the brand’s audience.

Therefore, a well-defined persona is the first step. Some companies already know their brand’s average consumer profile. But if this is not the case, it’s essential to conduct research on preferences, analyze buying behavior, and understand these people’s expectations.

From this, the persona model will be aligned with the company’s reality. 

An important point when understanding audiences is to know that, in each segment, there is an audience. A company that sells sports equipment does not talk to the same public as a sofa cleaning company.

This variation has a significant impact on the brand’s tone of voice, the choice of terms, and generally on the style of communication to be used.

2. Look for references

Learning from success cases is always a good idea when developing your company’s brand messaging. It’s not about copying an approach and reproducing it for your brand but looking for solid references that make sense for your business. 

Of course, the best thing to do is observe and analyze the companies’ brand message in your industry.

Many large companies invest heavily in maintaining this standardization of message content in their communication strategies.

Thus, it’s easy to identify what resources and mechanisms they use to convey their value in ads, social media interactions, and other opportunities. Ideally, you should conduct a broader study with several examples.

If your company is in the media and entertainment industry, a success story is Netflix.

Famous for its younger, cooler, and closer-to-the-public language, the brand manages to maintain this in almost every interaction and promotion. References will always be useful to help you understand how your company can structure brand message patterns.

Push notifications to announce the new season of “Narcos” bring an objective description of what the subscriber can expect.

3. Observe market trends

The market always brings good trends that can be of great help to your brand. However, you should not see these practices as opportunities to change and lead to an escape from the company’s values.

It’s not because Netflix has a younger communication style that your law firm can do the same. They have different audiences with different expectations.

Still, trends are essential to understand how brand messaging has evolved. Communication is an industry that reflects changes in society, values, and technology, which makes it a true laboratory of practices.

Trends are not limited to language but also include the ways of applying the brand messages in campaigns.

A good idea is to perform this analysis through social media channels. It’s important to understand how companies have used these platforms to convey their values.

It’s much more about understanding how it has been done rather than exactly what style is used.

4. Have a value proposition

The value proposition will be the basis of your communication strategy. What your company does, offers as a brand, and intends to bring to the market make up this concept, which should always be very solid.

That will be the starting point for a concise brand messaging plan that will generate the intended impact. Each company has its value proposition.

For example, a digital solutions company has as its value the delivery of software based on innovation. In this case, it will reinforce that every time it sells a product, engages with consumers, or simply advertises and executes basic marketing strategies.

Every company needs to be true to its value proposition to have a solid and effective brand message.

After identifying your audience and the market, the value proposition is the starting point to determine what exactly the company will bring to the public. 

It doesn’t matter if the idea is innovation, sustainability, practicality, or low cost – the value that the brand holds will be your guide when it comes to defining the tone of voice, choice of terms, and general communication approach.

5. Define terms that will be used

An important mechanism for brand messaging is the choice of terms. Some are strategic and help brands transmit their value proposition more clearly, facilitating understanding.

In general, those are words, expressions, and phrases that refer to the company’s core business but always address the specific values that each company embraces.

At this stage, the company must already have its value proposition defined, which will allow it to know precisely what it will bring to the public. When it comes to determining the terms, it’s necessary to perform a simple reflection exercise on which words generate a quick association with what the company sells. 

If we are talking about veganism, terms like “sustainability” will work out well and generate a strong connection with the brand. From this, it’s essential to build a true bank of terms, creating a solid standardization that will serve to guide all communication efforts.

It’s important, however, that this bank is extensive to guide various contents without being repetitive.

6. Define your brand’s tone of voice

The brand’s tone of voice is the final touch. It’s an essential part of branding that will guide the message delivery solidly.

If you already have your persona well-defined, have studied the market, and searched for references, you know exactly which paths you can follow when speaking to your audience. The tone of voice needs to be aligned with all those points.

This approach cannot fail to consider what the company sells and its values. It’s fundamental to understand that tone of voice is a mechanism that helps create a corporate personality when communicating.

Being fun, cool, serious, or creative are possibilities, as long as there is an alignment with the persona and the company’s value is prioritized.

With digital on the rise, companies have more significant channels to apply their brand messaging and, especially, to explore this tone of voice in a diversified manner. There are more opportunities to establish a brand’s personality, always considering the need to communicate clearly. 

Once you get your tone and voice nailed down, you can quickly find the perfect writers with WriterAccess Talent Finder. Start for free and get matched with a freelancer fit for the job!

7. Establish communication guidelines

Communication guidelines are a great help for the company to set an important standard that upholds compliance to essential issues, such as:

• prohibited terms;
• recommended terms;
• the tone of voice;
• how to refer to the public;
• value to be applied;
• length of text;
• pronunciation of product names;
• the spelling of product names.

Precision is one of the fundamental factors in brand messaging. It’s what will ensure that the brand manages to maintain consistency in communication. As a result, it’s easier to create an approach style, which will generate faster identification with the public.

To facilitate the task, the company should create a brand message guide. That is a common mechanism in marketing, just like the brand manual. But it will be focused only on brand messaging.

The Best Examples of Brand Messaging

Some brands have been showing how it is done in a didactic and high-quality way. They are great sources of inspiration for your company to implement qualified brand messaging. You may want to think about the value proposition and the delivery of precise communication.

Get to know which paths these companies have followed.

Dove

Dove has stood out for its more sensitive, humanized, and closer approach to the public. The tone of voice is softer and milder but not so cheerful. Their message is that their products are not only for beauty but a source of confidence.

The sensitivity that the brand applies in its campaigns allows it to work with brand messaging that reinforces the importance of believing in yourself.

Apple

Apple’s brand message is quite clear: its products deliver sophisticated, minimalist designs, innovative technology, and enhanced value.

The company’s consumers are nearly a fan club and fully understand the impact that the products have on their lifestyle. That is exactly what the company explores.

Its campaigns feature succinct messages, using direct but not too casual language. The focus is on aligning simple descriptions of features and functionality, illustrating how all this impacts the user’s day-to-day life.

Redbull

It takes genius content strategy and luck to go viral, and this is one of those digital marketing examples we simply had to share. However, Red Bull has managed to consistently capture viral moments and turn them into content, relying on users’ hunger for the thrill.

Satisfying this thrill is critical to how widespread a piece of content can be. This is where Red Bull excels — understanding that satisfying humans’ curiosity can be piqued with standout content.

You can see this in full display with the Red Bull Stratos video, where Felix Baumgartner was broadcast live, jumping from the edge of space. 

This video depicted Red Bull’s slogan, “Red Bull gives you wings,” without outrightly selling throughout the video. It became an instant success with over 6.8 million views on the energy drink’s official YouTube channel.

Sometimes people are tired of being sold to; they just want a story interesting enough to share with their loved ones. So why not tell your story differently?

Volkswagen

Volkswagen’s The Last Mile campaign was a farewell to the Beetle lineup, reinstating the shift to electric automobiles.

The entire video is centered around nostalgia. A boy grows up falling in love with his father’s Beetle and shares key milestones in his life with the iconic vehicle. 

As the story continues, you can hear a children’s choir rendition of The Beatles’ classic tune “Let It Be.” The ad establishes an emotional connection with the audience and shows the diehard fans of the Beetle that it is just as painful to discontinue the vehicle lineup.

Don’t be afraid of change. Utilize nostalgia to keep the old fans interested in where you are going with your new audience.

L’Oréal

The thought of trying out multiple wears at the clothing store to find your perfect fit can be discouraging. Trying out cosmetics is a bit more delicate, especially when boasting a makeup lineup as extensive as L’Oréal’s.

Makeup lovers care more about the final look wearing makeup gives them. Using the Makeup Genius app and Magic Mirrors, L’Oréal users can now try out and compare hundreds of looks within seconds using their phones.

This shortens the time it takes to satisfy a customer and make sales. 

Pushing the boundaries of innovation with your brand allows you to reach the point where only you can provide the value needed to make your customers happy.

Protein Works

Accepting that not everyone will know about your product regardless of how much you invest in ads is one of the first steps to crushing your sales goals.

Through its affiliate marketing program, Protein Works is reaching new audiences and making more sales. They bank on the trust prospects have in their affiliate marketers to generate the required buzz and traffic for their products. 

Affiliate marketers are rewarded every time a sale is made using their coupon codes or referral links. The company opens its program to influencers and non-influencers because the degree of trust is not based on popularity alone.

Operate a more decentralized lead and sales channel. Interpersonal interactions are essential to establishing trust and creating a more lasting connection with your brand. 

GoPro

Inspiring emotion in prospects in a way that they choose to become users of your products is one marketing strategy we all can learn from GoPro. 

GoPro encourages users to share videos from their adventures and journeys. They are uploaded on the brand’s official YouTube channel. User-generated content shows other users and non-users that they don’t have to be professionals to produce stunning-looking visuals.

Because of this simple act of letting users tell their stories, YouTube is the brand’s social media with the most traffic. 

Showcase everyday stories because the majority of your users are ordinary people. This will create more of a personal connection with your brand.

Jetblue

Focusing on customers’ needs as you grow can be challenging. Twitter is often utilized as a promotional space for brands’ services, and JetBlue found a way to incorporate customer service into it.

Only a few social media can be used to cater to the needs and complaints of your followers, especially when it is a large community. And JetBlue strikes a balance between promoting its products and services and attending to users.

Good customer service can never go out of style. As more companies make their complaints and self-service channels less human, you should find a way to make users welcome by taking a contrary approach. 

Uniqlo

Ever asked yourself what you want your brand to be recognized for? You do not have to align with the traditional industry for the products you sell; the experience you drive determines the industry you represent.

Japanese clothing brand Uniqlo has always seen itself as a technology and not a fashion brand. Uniqlo launched the world’s first fast-moving image campaign. Taking a photo of the billboard delivers a unique promo code with which users can purchase products on their website.

Thinking outside your industry by implementing non-traditional ad campaigns exposes you to a larger audience that will remain loyal to your brand after the initial fascination phase.

Dollar Shave Club (DSC)

We all can agree that the type of product you sell influences your ad. Yeah, that’s why you sometimes find commercials for shaving sticks and blades boring.

DSC changed all that with its launch video. They made fun of the soaring market prices of newer shaving technologies by making funny references to what users need and what they don’t. 

The result? They amassed a loyal fanbase that appreciated them selling cheaper than the competition and for their fun content. 

Communicating well is about ensuring that your brand will deliver the value proposition and ensure a quick association between what is being expressed and the company.

Brand Messaging FAQs (Frequently Asked Questions)

What are the 3 C’s of brand messaging?

The 3 C’s of brand messaging refer to three key principles that guide effective communication of a brand’s message:

Clarity: Messages should be clear, easily understood, and aligned with the brand’s values and objectives. They should convey a distinct purpose or benefit to the audience.
Consistency: Brand messaging should be consistent across all channels and touchpoints to reinforce brand identity and build trust with consumers. Consistency helps to create a cohesive brand experience and avoids confusion or mixed signals.
Constancy: This refers to the persistence and continuity of brand messaging over time. Consistent messaging must be maintained over the long term to establish brand recognition and maintain consumer loyalty.

What are the key messages of a brand?

The key messages of a brand are the core points or ideas that the brand wants to convey to its audience, encompassing its values, unique selling points, and brand promise. These messages serve to differentiate the brand, resonate with consumers, and communicate its essence effectively.

What is brand messaging vs. copywriting?

Brand messaging refers to the overall communication strategy that defines how a brand communicates its key values, personality, and unique selling propositions to its target audience. On the other hand, copywriting specifically focuses on the creation of written content such as ads, slogans, and website copy, which are part of the broader brand messaging strategy. In simpler terms, brand messaging is the big-picture strategy, while copywriting is the actual writing that communicates that strategy to the audience.

Final Words

Brand messaging is critical for businesses to keep their names relevant and increase their recognition in highly competitive markets.

Don’t know where to start? Don’t worry! With a diverse pool of vetted freelance writers, WriterAccess ensures that businesses can find the perfect match to effectively convey their brand’s values, personality, and unique selling propositions.

Whether it’s crafting compelling website copy, engaging social media posts, or informative blog articles, WriterAccess writers have the expertise to capture the essence of a brand and resonate with its target audience.

Moreover, WriterAccess provides managed services to assist businesses in finding writers who understand their industry and can tailor content accordingly.

To experience the benefits firsthand, WriterAccess offers a risk-free 14-day trial, allowing businesses to explore the platform and witness the impact of expertly crafted brand messaging on their marketing efforts. Start your free trial!

The post Brand Messaging: How to Create an Intentional and Strategic Communication for Your Brand appeared first on Rock Content.

Currently, to be successful in such a competitive and disputed market, it is essential to have the necessary resources so that the user experience with your brand is the best it can be.

Thus, the concept of Customer-Centric is gaining more space within different companies. With actions aimed at consumer satisfaction, the goal is to achieve greater loyalty and, consequently, an increase in sales.

So, how about understanding better what this strategy is and what you need to do to start it in your organization? 

Don’t miss out!

What Does It Mean To Be Customer-Centric?

A company considered to be Customer-Centric has its main characteristic the centralization of all strategic planning on the customer. 

In other words, everything that is carried out within that organization aims to provide a satisfying experience for its consumer.

From the first contact with the user — by then still a potential client — throughout the different stages of the buyer’s journey, until the after-sales services, all conversion strategies are designed for the customer to feel at ease with your brand.

From a detailed study of behavior — by understanding your users’ preferences, desires, goals, and difficulties, it is possible to put these changes into practice, thus ensuring a positive impact. Whether to improve a service or launch a new product, the customer is the focus.

The main objective when applying Customer-Centric techniques is to increase the loyalty rate of your business. Consequently, your company will be able to achieve better results at the end of each month.

What Is a Customer-Centric Example?

Imagine that you run an e-commerce store specializing in women’s clothing and accessories.

Despite your success online, you’ve discovered through your buyer persona research that your customers crave the in-person shopping experience. To address this, you’re considering opening a physical store to better meet their needs.

After all, the focus needs to be on the customer rather than on your initial planning of focusing exclusively on online shopping.

Similarly, let’s say you own a traditional coffee shop.

You’ve noticed a decline in sales, indicating a shift in customer preferences. Rather than sticking to your traditional model, you decide to embrace technology by introducing mobile ordering and payment options.

This adjustment aligns with your customers’ evolving needs and preferences, ultimately enhancing their experience.

Why Is The Concept of Customer-Centric So Important?

It may even seem a bit of an exaggeration to turn your strategic actions to the customer’s opinions or needs, right? 

However, the market requires that companies adapt quickly and leave their initial planning behind if the consumer’s profile indicates a different direction.

In the hypothetical case above, your initial planning could be not to have a physical store to avoid expenses or even facilitate business management. 

However, if your clients demand a space where they can try on clothes and accessories, you must consider this option to make the customer experience even better.

After all, research shows a direct relationship between customization and conversion, with 86% of users pointing out that an exclusive and personalized service is a major factor in their purchase decision process. 

How can we ignore such favorable numbers achieved by those who care about customer experience?

It is important to emphasize that the focus on the consumer must be taken into account at all stages. 

One negative experience is enough for the client to rethink the decision to buy from you in the future. According to studies, 58% of users do not return after a bad experience.

Therefore, ensuring that the customer feels comfortable and at ease when engaging with your company — at any and all stages — is no longer an advantage but an obligation for anyone who wants to succeed in the market. The price of not worrying about every detail can be high.

What Are The Main Challenges of Centering On The Customer?

Even though companies need to succeed in today’s market, applying Customer-Centric strategies is no easy task. After all, this concept’s main challenge is understanding — or even better, anticipating — the desires and demands of your clients.

The main challenge faced by those who want to truly put the customer at the center of the organization is implementing this culture among all sectors and employees.

It is not enough to offer the highest quality product at the best price if customer service, for example, leaves your client unsatisfied.

You need to guarantee that everyone who is a part of your organization, from the highest level leaders to a newly hired intern, is aware of this. 

Ensure that every touchpoint the client has with your company is a satisfying, unique experience. A phone call to complain about something will lead to a positive evaluation after the problem is resolved.

Besides, there is the difficulty of carrying out strategic planning aimed at the consumer experience. Often, the company’s idea is to follow a path — whether for financial or strategic reasons — and it is necessary to know how to adapt it to what the customer is actually looking for.

That is, being able to leave a more advantageous strategy for the company aside in exchange for what prioritizes the customer even if, at least in the short term, it does not offer the same benefits.

After all, the concept of Customer-Centric is long-term, with clearer results appearing after a long period of loyalty and strengthening the relationship with the customer.

What Steps Can You Take For Your Company To Become Customer-Centric?

Now that you have understood what it means to be Customer-Centric, what are the main characteristics of this strategy, and the main challenges to be faced, it is time to put some actions into practice.

For that to happen, we have selected some tips for your company so that it can put its customers at the center of attention in the right way. Check it out!

Have customer-oriented leadership

To create a culture that values ​​the customer experience, the first step must be to have leaders — that is, decision-makers — who share this thought. 

Count on leaders who understand the importance of valuing the consumer and positively impacting the company.

With decision-makers who invest in strategies with this focus, it is possible to establish a culture at different levels of the company’s hierarchy.

Understand your client

To provide the best possible experience for your clients, you need to have profound knowledge of what are their desires, challenges, and goals, as well as how they behave in general. 

You can use CRM (Customer Relationship Management) tools, for example, to make this task more efficient.

Only with a complete analysis of your customers’ profiles, you can be sure of your decisions when customizing the services and products offered. 

After all, it is only by understanding what they are looking for that you can adapt your company.

Invest in different relationship channels

Nowadays, there are many possibilities for communication between companies and consumers. Therefore, a differential for the customer may be the diversity of channels available for contact. 

That means you need to ensure an omnichannel service, which allows your clients to contact you via whichever means they prefer.

Empower your employees and encourage autonomy

By encouraging autonomy among your employees, it is possible to eliminate bureaucratic processes within your organization. Thus, you guarantee an agile solution to the client’s problems, making sure your consumers will not be unsatisfied with a prolonged, time-consuming customer service process, for example.

In addition, autonomy allows your employees to feel more comfortable making decisions that benefit the consumer’s experience. They can then use creativity and different resources to make processes more efficient.

Track your performance

As we said earlier, the work of a Customer-Centric company does not end when closing a sale. Monitoring the performance of your strategies is vital for your clients to remain, in fact, satisfied with the service and/or product they have purchased.

Take feedback as an opportunity to improve

In addition to regularly monitoring your strategies’ performance, you need to be aware of the feedback given by your customers. By studying them, it is possible to establish constant improvements in your service.

What Are The Main Metrics to Measure This Kind of Strategy?

Even after putting strategic planning into action, and focusing on the consumer experience, the work is not over yet. It is essential to remain focused on that same objective: increasing loyalty. 

To accomplish this, you need to monitor the performance of your strategies. How? Use a few metrics that indicate whether your planning is being efficient — and, if not, what you need to do to improve. To make your job easier, we have listed below the main metrics to an eye on.

Churn

One of the words most feared by any business person is Churn, which stands for the cancellation of a service or contract. 

There is no point in attracting more new clients if, on the other hand, other customers of yours are leaving you — thus generating a high Churn Rate.

Lifetime Value (LTV)

Another important metric for you to monitor closely is Lifetime Value (LTV), which measures your company’s profit concerning a certain customer. That is, what were the profits generated for your business from the moment that user became a consumer of your brand?

Net Promoter Score (NPS)

To measure your client’s level of satisfaction, you can use the Net Promoter Score (NPS).

The idea of ​​this tool is to decipher the percentage of customers that are “brand promoters”, “neutrals”, or “detractors”. 

This allows you to better understand who might be thinking about leaving your business and who is satisfied with the service offered.

Which Companies Are Good Examples of a Customer-Centric Strategy?

To give you an even better idea of ​​what it means to be Customer-Centric, we have selected two companies that can be considered examples of consumer experience. Check them out!

McDonald’s

Thanks to its investments in Customer-Centric strategies, the North American fast-food chain has gained an even deeper understanding of what its clients are looking for.

Whether by its actions on social media or even in the in-depth study of customer behavior, McDonald’s overcame the competition of some brands that were beginning to challenge its domain.

With Big Data analysis, for example, the company realized that its customers missed healthier options on the menu and started to make breakfast items available at other hours of operation.

Another example is the possibility for clients to place their orders through a totem at physical stores, leading to more digital, innovative possibilities.

Hilton Hotels & Resorts

The chain of hotels and resorts started investing in customer loyalty programs, with campaigns that guarantee points for those who use the company’s services. 

It’s similar to a mileage program, where the consumer accumulates points that can be exchanged for discounts and other benefits on the chain.

Even though Hilton masters its market, the company identified this demand from its target audience and, therefore, decided to invest in reformulating the program. 

Even with customers already satisfied with the current service, Hilton managed to generate even more value for its brand and focused on providing the best possible experience for its consumers.

Now that you understand the importance of a Customer-Centric strategy, make sure you offer the best experience possible. 

You can begin by crafting high-quality content that addresses your audience’s needs. But you don’t have to go it alone—WriterAccess is here for you.

As a content creation platform, we offer vetted writers, designers, and industry experts to assist you in creating customer-centric content. Start your free trial today!

The post What Is a Customer-Centric Strategy And How to Build One appeared first on Rock Content.

We live in an era where online competition is fiercer than ever. Slipshod, low-quality content isn’t going to do you any favors.

That’s why we’re (re)introducing a game-changing concept: the content-driven inbound marketing funnel.

The inbound marketing funnel turns ‘push marketing’ tactics into highly successful ‘pull marketing’ solutions. From the customer’s first interaction to the customer’s final purchase, it creates a roadmap for your content so you can attract, engage, and delight your prospects.

But in order to create an effective marketing funnel, you must first understand the purpose and potential of each stage.

How can you use marketing funnels to your advantage?

We’re going to cover all this and more in our guide below.

But first: let’s explain what makes great content so hard to write.

Content Creation is ‘Simple,’ But Not ‘Easy’

In today’s digital landscape, content is king. However, producing high-quality content at scale is a daunting task for many businesses.

There are several unique obstacles standing in their way:

• The lack of a unified content strategy. This is where the inbound marketing funnel comes in (more on that later).
• A dearth of skilled content creators. There are many content writing generalists on the market today, but only a few content experts serving specific fields or industries.
• The inability to publish and manage content effectively. Maybe you don’t have a content calendar in place, or maybe your team is lacking a VA.
• Creating content that attracts, converts, and delights the audience. Only the most experienced copywriters know how to craft exciting, interesting, and engaging content. And since poor writing costs businesses billions, it’s in your best interests to craft well-written copy.
• The need for interactive content. Creating dynamic content often requires coding expertise, which is a skill not readily available in many content teams.

Businesses need a solution that not only helps them create high-quality content, but also streamlines their content management process so they can do more with less.

They also need guidance on how to strategically use this content to get more customers and delight their existing audiences.

Enter The Inbound Marketing Funnel

In an era marked by information overload, understanding the inbound marketing funnel matters more than ever.

The inbound marketing funnel is a customer-centric marketing strategy that aims at attracting customers through valuable content rather than traditional ‘push’ advertising techniques. It’s a strategic framework that visualizes the journey of a prospect turning into a lead, then a customer, and eventually a promoter.

This funnel is typically divided into three stages: top (TOFU), middle (MOFU), and bottom (BOFU). They sometimes go by three other names: awareness, consideration, and decision (respectively).

• In the awareness stage, potential customers are experiencing a problem or opportunity but aren’t sure what it is yet. They are searching for educational content to help them understand and define their problem.
• In the consideration stage, they fully understand their problem or opportunity and are now committed to researching and understanding all possible solutions.
• In the decision stage, they have determined their solution strategy or approach and are now compiling a list of possible vendors or products. This is around 1% to 10% of all inbound website visitors.

A well-utilized inbound marketing funnel assists businesses in understanding and meeting their potential customers’ needs at each stage of their buying journey. By providing valuable, relevant content tailored to each stage, businesses can transform website visitors into loyal customers.

Keep reading to learn more about the basic stages of the inbound marketing funnel.

Writing Content For Your Inbound Marketing Funnel

There are four things you can do with your inbound marketing funnel:

• Attract prospects
• Convert visitors into leads
• Close leads into customers
• Delight customers into promoters

Each step (or ‘stage’) creates an opportunity for customers to grow closer to your brand. With the right topic and call to action (CTA), you can build genuine connections between readers and your brand.

Let’s break it down into the three primary chunks:

Top-of-funnel Content

At the top (TOFU), you’re casting a wide net, aiming to attract as many individuals as possible. This is where your audience first interacts with your content.

Strategic creation and promotion of high-quality, engaging content can attract potential customers and establish your brand as a credible and reliable information source. This stage is your chance to make a strong first impression and set the tone for the subsequent stages in the funnel.

Middle-of-funnel Content

Moving into the middle (MOFU), the funnel narrows, and your focus shifts to nurturing the leads you’ve attracted.

At this stage, content must be tailored to answer more specific questions and address particular pain points.

Your goal is to build a relationship with potential customers, creating trust and establishing your brand as the go-to source for their needs.

Bottom-of-funnel Content

At the bottom of the funnel (or BOFU content), your leads are ready for conversion. This is your opportunity to make a strong, compelling case for your product or service.

Case studies, testimonials, and product demonstrations can be powerful tools here. This is also the stage where you close the loop by turning customers into advocates and promoters of your brand.

So now that you’re familiar with the types of content for each stage, what’s the best way to create quality content for your funnel?

Let’s look at some strategies below.

How to Write Quality Content in the Inbound Marketing Funnel

The heart of the inbound marketing funnel lies in the ability to write high-quality content. It also plays a pivotal role in attracting prospects by providing them with solutions to their problems (and demonstrating expertise in your field, of course).

“Partnering art and science in content marketing is the way to go to create strategies that have maximum impact,” says
Barbara von der Osten, a WriterAccess talent. “Be open to surprises and to making unexpected changes along the way.“

With that in mind, here are some ways to write quality content at every stage of your inbound marketing funnel:

• Offer valuable, relevant content in exchange for contact information. This allows your business to convert casual visitors into qualified leads.
• Write content that addresses specific needs and pain points of your audience. This could be ‘how to’ guides or comparison pieces.
• Convince leads that your products or services are the best solution for them. Try writing text-based product demos, publishing customer testimonials, creating case studies, and more.
• Write content that goes beyond the boilerplate. Consider writing ‘thank you’ emails, customer success stories, or educational content so existing customers know how to best use your products or services.

By continuously engaging your customers with valuable content, you’ll eventually turn them into loyal brand advocates. The more advocates you get, the more content you’ll need.

Thankfully, Rock Content can help you manage this at scale.

The Rock Content Method of Mastering the Inbound Marketing Funnel

Effectively utilizing the inbound marketing funnel is a significant challenge for many businesses. That’s why the team at Rock Content is here to help — we’re an industry leader in effective content generation.

Here’s how we make the inbound marketing funnel easy for thousands of businesses just like yours.

1. We curate incredible talent. By hiring professional freelancers through Rock Content, you gain access to a wealth of talent capable of producing high-quality content tailored to each stage of your funnel.
2. We put idea generation on autopilot. No more struggling with finding the right words or creating the perfect piece — you’ll have experts in your corner, ready to help you craft compelling blog posts, engaging social media updates, and powerful website copy that drives conversions.
3. We help you track freelancer performance. With our handy AI detector, you can track performance with ease. Then, you can make adjustments as necessary to optimize the results of each funnel stage.
4. We offer a code-free interactive content creation feature. Whether you want to create an interactive quiz or a dynamic infographic to educate your audience, Rock Content’s platform has got you covered.

Rock Content is the writing partner you need to boost content conversions and skyrocket your sales. You can say goodbye to the content calendar of yesteryear — with us, you’re one step closer to mastering the inbound marketing funnel.

Humanizing Your Inbound Funnel With Rock Content

Content and conversions are two sides of the same coin — and both are necessary for a successful business. An optimized inbound marketing funnel can help maximize your approach and lay the foundation for scalable content creation.

Of course, the funnel on its own won’t build genuine relationships with your customers. You first need to customize the funnel to fit your audience, then humanize your content’s tone and voice to create a connection where it counts.

So what about the AI vs human writer debate? At Rock Content, we believe this is a false dichotomy. We’ve helped hundreds of brands merge the two to create happier, healthier, more authentic brand relationships.

“That’s precisely why platforms like WriterAccess continue to thrive among marketers and brand owners,” says Diego Gomes, CEO and co-founder of Rock Content. “We recognize the value of human creativity and critical thinking, complemented by the power of AI tools.”

One of these tools is the WriterAccess Humanizer, designed to help your business scale and write meaningful content at the speed of AI.

Learn more about the benefits of WriterAccess Humanizer and start your free trial today.

The post How Rock Content Helps You Master the Inbound Marketing Funnel appeared first on Rock Content.

Whether you’re a Fortune 500 company selling globally or a small, local family business, you’ll need a strong online presence to attract and grow your audience.

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. Therefore, you’ll need to be visible to catch their eye because competition is fierce. Moreover, ensuring your online presence is optimized can significantly increase your chances of capturing their attention.

Enter digital marketing.

According to the Content Marketing Institute, the top three content types that B2B markets utilize are social media (95%), blog posts or short articles (89%), and email newsletters (81%). The same formats frequently benefit B2C companies as well.

It has become clear that businesses will need to implement an array of effective digital marketing tips to succeed.

Understanding Target Audiences: Tips to Appeal to New and Existing Customers

Identify your target customers

You’ll have difficulty generating sales unless you thoroughly understand what your customers hope to find on the web. Consequently, gaining a deep insight into their online behavior is crucial.

Initial questions to ask yourself include:

• Who are the audience segment(s) my company wants to attract?
• What does my target audience look for in products or services?
• What demographic group should my marketing campaigns prioritize?
• Is there a geographic area that my marketing efforts should focus on?
• Where does my target audience spend the most time online?

You can learn the answers to these and other pertinent questions by surveying existing customers, doing competitive analysis, exploring Google Analytics, and/or establishing focus groups.

After correctly identifying your audience as well as their needs/wants and buying behaviors, you can then create strategies to appeal to them. Furthermore, these strategies can be tailored to match their preferences precisely, enhancing your chances of success.

Analyze data and develop digital marketing strategies

Once you’ve answered the questions above, you can establish a buyer persona. Next, you can leverage your legally collected data and metrics by analyzing your information.

Use your findings to identify the best marketing channels, and find ways to personalize your marketing efforts for the entire audience or targeted segments of your customer base. Examples of personalization include:

• Address people by name in emails, texts, and other messages.
• Notify shoppers that items they have browsed are back in stock.
• Let buyers know about discounts on specific products or services.
• Market introductory offers to new customers.
• Reward customer loyalty with incentives.

Today’s customers don’t want to feel like anonymous numbers; they desire to be recognized and feel that companies value them. Personalized marketing is a tried-and-true approach that easily transitions to a digital marketing landscape.

Leveraging Trends: Modern Digital Marketing Tips for Today’s Marketer

Many B2B and B2C markets are either crowded or highly competitive. To stay ahead of the proverbial pack, you’ll want to leverage modern digital tools.

These tools help you become more efficient and effective, especially because they aid you in making data-driven decisions.

It’s clear that trends largely lean digital. You can benefit from valuable data points by using digital tools. Additionally, modern tech is designed to appeal to modern consumers and improve their customer experiences.

• Chatbots help you provide immediate answers or information to buyers.
• Videos share information:
  • Introduction to your brand
  • Explanation of products
  • How-tos and helpful tips
  • Product demos
• Content marketing and related strategies can be pretty powerful:
  • Utilize blogs to share information.
  • Write informational articles.
  • Develop additional authoritative content (e.g., studies and white papers).
• Social media posts target key audiences, driving traffic to your website and blog posts.
• Paid online advertising can promote company websites in your audience’s search results.
• Optimize your website for SEO and conversions.

And you can also find more digital marketing examples to inspire you!

Maximizing Reach: Proven Tips for Enhancing Your Digital Presence

Build a strong social media presence

Social media has become a highly relevant component of digital marketing. Current and potential customers tend to read and scroll through their favorite platforms or communities frequently.

• Identify the platforms your market demographic is likely to use.
• Establish profiles that you can reasonably keep active.
• Monitor your business reputation in online communities, such as Reddit, Facebook, and Discord.
• Publish social media content designed to inform, educate, and entertain your target audience (not just about your service/products—be creative!).
• Commit to high online engagement with your community.
• Publish quality images and videos (these tend to gain strong traction).

Be mobile-friendly

According to statistics, buyers of all ages largely shop on mobile devices: 91% under age 50, 69% aged 50 to 64, and 48% of people older than 64.

Buyers tend to explore brands online while in-store. According to these statistics, 80% of global consumers visit retailer websites on smartphones while browsing stores in person and 74% use apps.

An important factor you need to consider is that any content you distribute must be desktop- and mobile-friendly. If not, you risk losing both new and loyal customers.

• Create a good website aesthetic.
• Test and, if needed, improve the load speed.
• Optimize so content is easily seen on phones, laptops, and tablets.
• Keep your website’s content straightforward.
• Provide easy-to-view content, such as videos and infographics.

Create a Google Business profile

Formerly known as Google My Business, Google Business Profile offers companies a fantastic—and free—opportunity to enhance their digital presence.

A profile will help broaden your reach by attracting consumers who look for information in Google Search and Maps. You can enhance your profile with:

• Website URL
• Images, videos, and posts
• Special offers
• Business hours
• And more

As a bonus, you get free feedback on what people think. Consumers can rate and review your business, allowing you to learn what works and what doesn’t.

These types of digital marketing, along with email and SMS/text marketing, can help you establish a robust digital presence.

Content is King: Tips for Crafting Compelling Digital Narratives

The old adage “content is king” absolutely applies in the 21^st century. It takes a web visitor mere seconds to decide whether they’ll bounce to a new search or another website.

To attract and hold their attention, you’ll need to consistently create interesting, relevant, and compelling content.

Unlike in the early 2000s, clickbait doesn’t work. Sure, it might get a click, but few visitors will stay or make purchases. Today’s internet users are savvy and crave quality content.

Strong, effective content can be presented in a variety of ways, including blog entries, social media posts, videos, white papers, infographics, and more.

To enhance your company’s digital presence and achieve digital marketing success, focus on identity, reliability of information, and level of communication. Be consistent in your brand. Consumers prefer familiarity.

• Post content regularly.
• Depending on the purpose of your post, be informative, entertaining, or empathetic.
• Customize content for the platform where you’re publishing.
• Don’t focus on self-promotion; share other types of content that people like to see.
• Use a consistent voice.

“Content is the atomic particle of all digital marketing.” – Rebecca Lieb, author, strategic advisor, columnist, keynote speaker

Wrap Up

The web offers an endless supply of content, creating an overload of information for consumers to wade through. To stand out in this “noise”, you need to be consistent, thoughtful, and engaging while empowering yourself with digital marketing tips and tools.

WriterAccess can help you scale your content production. You can sign up for a 14-day WriterAccess trial to test-drive our services and get a feel of how they work.

The post Revolutionizing Your Strategy: Insider Digital Marketing Tips for Success appeared first on Rock Content.