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Every year, there is a competition between bars in some cities in Brazil, my native country, in which the bar with the p(...)
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The year is 2022 and the world is placed in the middle of a war between platforms. The main reasons for this? Attention,(...)
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One of the features most desired by Twitter users is about to be implemented: the edit post button was finally confirmed(...)
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Today, I’d like to share some exciting news with our clients, our creator community, and our employees! I’m thrilled(...)
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Understand the benefits of the new major search engine update and develop more efficient digital strategies(...)
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After receiving several criticisms from it’s users, Twitter decided to take a step back and hear its audience. Accordi(...)
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We are in 2022 and I am no longer surprised by the gender pay gap. This is still the order of the day for many com(...)
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Since the pandemic started we’ve seen a big increase in people watching Reels and TikTok videos. Are you the kind of p(...)
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Dark and rumbling clouds of war are quickly moving from the East toward European skies while the business debate about b(...)
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Create an effective revenue generator engine using the right strategy and marketing stack.(...)
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Google MUM is an AI-powered algorithm that is going to make online searches easier. It can understand any kind of conten(...)
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If following the news is part of your everyday life, then you’ve probably come across the term NFT several times i(...)
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You don’t have to go far to look for information about the Metaverse and its impacts on business: theories and dis(...)
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Data growth seems undiscussable. In 2020, every person generated 1.7 megabytes of data per second and today it would tak(...)
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We are no longer in a time where you just needed to make a post on social media to say that you have a strategy there. T(...)
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If you work with email marketing (as basically all marketers do), you’d probably have been concerned about how all rec(...)
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Let me ask you a question: are you reading this article on your phone? If you answered “yes,” you’re not at all al(...)
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We often think of social media as a marketing tool. This has an obvious reason: Social networks are fertile ground for a(...)
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With the end of the holiday season, it’s common for companies to look back on the biggest trends of the year and think(...)
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Ion is one of the main bases of a digital marketing strategy. Any increase in conversion rates can generate extraordinar(...)
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Knowing which keywords can attract more people to your channel is essential to your success. That’s why you need to le(...)
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Artificially Intelligent (AI) influencers are not futuristic anymore. They are already on social media with followers. A(...)
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A hybrid event brings together elements of both face-to-face and virtual events. This caters to the audience that prefer(...)
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No one ever said it would be easy to launch a content marketing campaign and generate top-notch content on a daily basis(...)
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Adopting a transparent approach to digital marketing is more than just the best way forward in a soon-to-be-cookieless w(...)
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A content alignment strategy can help your brand stay organized and cohesive across departments and branches. By impleme(...)
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Hyper-personalization marketing centers on creating a more individualistic customer experience.(...)
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Trust is the foundation of any good business-client relationship, so how you use your customers’ sensitive data matter(...)
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Compared to traditional marketing techniques, branded marketing offers your business a chance to stand out in some compe(...)
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A social media crisis management plan can save your brand’s reputation. In this blog post, we explain different types (...)
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There are many ways to increase customer retention, like keeping your clients satisfied with personalized experiences. T(...)
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Adding interactive elements to your blog posts can make the otherwise plain text much more appealing and entertaining fo(...)
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Interactive content is the key to getting what you really want out of your digital marketing strategy, but a thorough un(...)
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Believe it or not, financial technology is on the rise, thriving, and here to stay. It is time to learn how to make it w(...)
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Financial services marketing is a specialist area within the broad content marketing field. So, you may have to adapt yo(...)
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Inbound marketing provides financial institutions with tactics that will bring in long-lasting customers without the hea(...)
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The value of content marketing continues to increase. Is your financial institution using this powerful resource yet?(...)
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We are thrilled to announce today that we raised a $30 million Series B funding round. The funding round was led by exis(...)
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Creating blog posts that perform can seem like a game of roulette: sometimes you win, most times you don’t. But by emp(...)
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Social media channels can bring several benefits to your blog — not only to distribute content but also to create mean(...)
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Compounding blog posts are a highly effective way to grow blog traffic for your business, but creating them takes foreth(...)
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Interactive assessments are a great way to gather important information about your persona. This type of content offers (...)
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Interactive content that encourages users to take an active role in their digital experience is key to improving convers(...)
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Achieving your digital marketing goals requires ongoing focus and regular reevaluation of strategies. Should interactive(...)
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The COVID-19 pandemic and associated economic disruption has created a complex labor environment where high-quality tale(...)
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If you're faithfully blogging, but your results aren't what they used to be, maybe you've started to think that blog pos(...)
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Your target customers want visually stunning images and not just a bunch of text. Using great visual pieces is a key way(...)
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Data marketing is an excellent ally of Content Marketing. The use of data can make planning and producing content much s(...)
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Product branding is an important strategy that helps consumers identify and differentiate one product from another. Busi(...)
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A content hub is a marketing strategy that allows you to organize your content around a certain topic. Not only does it (...)
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Companies that take the initiative to provide an excellent experience for the customer often see many additional long-te(...)
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Not all landing pages offer a high conversion rate. However, they might provide your team with extra data that’s even (...)
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Many businesses rely on collecting feedback from users to improve their overall online experience. But many don’t know(...)
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Minisites are a digital marketing tactic that centers on creating niche pages for a specific focus. It can draw attentio(...)
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Through Pledge 1%, Rock Content donates 1% of its social capital to social impact initiatives and projects. Find out mor(...)
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NLP helps technology make sense of human language in numerous forms. In this text, we explain how it works and how it ca(...)
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Getting your target audience involved can improve results and help your brand cut through the noise. With the interactiv(...)
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When growing your business online, it can be hard to know which type of landing page will best serve you. However, by co(...)
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![What is an Interactive Brand Experience? [+ How to Create One]](png/interactive-brand-experience.png)
Interactive brand experience is a smart way to promote a piece of content or an event. It engages users with personaliz(...)
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Market Intelligence is all about collecting and analyzing data to support strategic decisions. In this blog post, you wi(...)
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Contextual content is a smart way to offer the right content to the right audience at the right time. It’s a relevant (...)
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Federated Learning of Cohorts (FLoC) is a new way for companies to reach consumers by clustering large groups of people (...)
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Content Atomization means breaking a longer piece of content into smaller (and more strategic) pieces. By doing this, yo(...)
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Data is gold in the digital marketing landscape. But as privacy laws rise, the need to adapt to new ways of collecting a(...)
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Both laws cover any data that relates to an identifiable person, but they differ very much when it comes to scope and te(...)
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Business data is all the information that is related to a company, such as sales data, customer contact information, and(...)
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Big Data is the information set present in server and company databases, which can be accessed and have interconnections(...)
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Sales training focuses on the specific skills needed to develop your team. Therefore, it is a strategic action to enhanc(...)
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Knowing how to collect and analyze consumer behavior data can be helpful for businesses that want to predict their custo(...)
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The GDPR is a set of rules that completely changed our notion of personal data. Since the regulation went into effect, i(...)
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The new Rock University has the purpose of merging all the educational platforms of Rock Content. It means you will have(...)
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Product Data Management is the area of business that organizes and centralizes product data. It makes it easier for engi(...)
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More and more, the marketing world sees companies shifting away from traditional marketing strategies toward trusting&nb(...)
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Your team has put a lot of hard work into developing the best SaaS platform possible. However, gaining subscribers and u(...)
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Account-based marketing, or ABM, is one of the most important strategies for a business today. Today, more than 94%(...)
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ROI is a concept that is commonly pushed to determine if your marketing strategies are paying off. Many marketers w(...)
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Master the fundamentals of SEO with our comprehensive guide. Learn how search engines work, the importance of keyword re(...)
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A CDN distributes the workload for internet content delivery across a global spread of servers. This lets you support mo(...)
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Adding LinkedIn to your comprehensive roster of social media platforms can really take your content marketing efforts to(...)
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Generative AI is leading the push for new developments in technology. Working with humans to create text, images, video,(...)
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Instagram is a fun, visually exciting social media network where you can uniquely express yourself and build a community(...)
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Luxury marketing isn’t about solving problems but about creating desire. It convinces the reader that they want someth(...)
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Tracking your engagement rate is one of the most reliable ways to assess the effectiveness of your marketing efforts. Le(...)
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